CAVA Soft
Diseñó y construyó CAVA Soft: entrega de beta funcional de gestión de cavas para socios y establecimientos en H1 2025
Programas de innovación, operaciones y ecosistemas en LATAM. Cada caso muestra el problema, las decisiones que tomé, el sistema que construí y el resultado que puedo demostrar.



Diego es una persona impresionante, es envidiable la capacidad que tiene de approach con las personas; forma vínculos de manera orgánica y su trabajo se siente apasionado. Su productividad me dejó también impresionado, recomiendo ampliamente a Diego para posiciones futuras.
Abraham MayoBusiness Developer en @hackademymx · HackerdemymxExcelente persona con un sentido humano increíble, lo cual se traduce en un excelente trabajo y trato profesional al liderar el proyecto en la zona sur del país.
Adrián PiñonCoordinador del Centro de Cultura Filantrópica · Tecnológico de MonterreyHola Diego, tu taller ¡me encantó! me hizo sentido en muchas cosas que vimos a lo largo de todo el programa y la parte de los tips para un pitch exitoso me serán de mucha utilidad, los ejemplos utilizados me gustron muchísimo y creo que súper representativos para poder entender de manera más clara toda la información compartida. ¡Muchas gracias!
ARMIDA VELAZQUEZI-Trade Mgr
Diego es sinónimo de resiliencia y de compromiso. Su capacidad para la resolución de confilictos fue clave para el éxito de los proyectos en los que colaboramos. La mente tan innovadora que posee lo ha llevado a construir y articular un ecosistema emprendedor en el sureste de México y fortalecerlo a nivel nacional e internacional.
Bryan RuizCreative Experience Lead at @CMinds | Embedded Systems Engineer | Co-Founder of @RushFrame
Para mi ha sido una grata experiencia recibir de ti aliento en los momentos difíciles de mi emprendimiento. Y los mejores consejos para seguir adelante.
Carlos Güereca Mushroom Trc · Mushroom TRC
Por años he sido testigo de la calidad del trabajo profesional de Diego Maury como mentor, organizador de eventos para marcas de renombre y como anfitrión. Tres cosas me parecen sobresalientes 1) Su ambición de hacerlo diferente. Para Diego no basta solo con cumplir 2) El pensamiento lateral en la resolución de problemas 3) La capacidad colaborativa de conocer y reunir a los mejores. Sin duda Diego es un activo para la industria, la audiencia y el ecosistema A nivel personal, Diego es muy accesible, sincero y compartido en el reconocimiento. Hasta donde a mi me a ha tocado, no mezcla su vida personal con el trabajo, haciéndolo un verdader pro. Es por eso que siempre estoy a la orden cuando él me llama a colaborar, porque es gente como Diego la que da esperanza entre tanta decepción que hay por ahí.
Jorge Acevedo PallaresDirector de Carbono y Sustentabilidad en la Agencia Mexicana de Estudios Antárticos
Diego tiene un liderazgo excepcional , una enorme pasión y dedicación por su trabajo, mantiene una disciplina constante y un excelente ambiente de trabajo.
Juan Diego Hinojosa SandovalDirector del Instituto de Emprendimiento del Tec de Monterrey Campus Laguna · Tecnológico de MonterreyTuve la oportunidad de formar equipo con Diego y es una persona sumamente profesional y responsable. Me da gusto observar desde lejos como todo el empeño que siempre pone en sus proyectos lo ha hecho crecer y tener el reconocimiento que se merece.
Martha Pamela LópezMarketing & CommunicationsMe complace recomendar a Diego por su extraordinaria habilidad en "Resolución de Problemas". Tuve la oportunidad de trabajar con él en proyectos como HackSureste e INCmty, donde demostró una capacidad excepcional para transformar desafíos en oportunidades. Diego siempre aborda los problemas con una perspectiva innovadora y meticulosa, encontrando soluciones efectivas y eficientes incluso en las situaciones más complicadas. No tengo ninguna duda de que su habilidad en la resolución de problemas será un valioso activo para cualquier equipo o proyecto en el que participe.
Nancy N. SalazarFounder de tekis.services · Estratega y tecnóloga en TI · LinkedIn Top Voice · Mentora & Profesora Tech · tekis.services
Diego Maury ha sido una persona capaz de lograr lo que él se propone. Es inteligente, visionario, competitivo y audaz. Preparado para el cambio.
Nora HernándezAsesora publicitaria, consultora empresarial y organizadora de eventos · Tecnológico de MonterreyDiego es un gran colega, hemos trabajado en algunos proyectos juntos, sin dudar es alguien con mucho sentido de responsabilidad, compromiso y entrega en los proyectos en los que trabaja. Es un gran aliado cuando quieres que las cosas sucedan y sucedan bien.
Ricardo AdameLive Event Producer · Live ProducerI supervised Diego when he was working at Platzi. Diego is a truly extraordinary person to work with. He is constantly and consistently offering new ideas. He brings an incredible level of enthusiasm to his job, and whenever you speak with him, you can tell how passionate he is. The results Diego brings to his work are always above what is expected of him, and he never shies away from a challenge. Diego worked with 50+ students throughout his time in Platzi, and he impacted them very much. He helped his students achieve wonderful results and guided them in getting placed in wonderful jobs. I know that Diego's deep understanding of the tech industry, startups, technical recruitment experience and charisma in public speaking will take him very far in any job he chooses to do.
Shaili ZappaExperienced Technical Recruiter with a proven track record of sourcing top talent in the tech industry. · PlatziTodo empezó en agosto de 2020 llevándome a buscar capacitación hasta sin querer conocí a varios expertos pero @diegomaury_93 dió unos consejos para mejorar de última hora la idea para Ludodiin que lo llevó a la semifinales .... Luego contaré el final de ese día. Está publicación es mi apoyo para él y sus actividades para emprendedores y dueños de negocios tenga la habilidad de CONTAR HISTORIA relacionadas con su proyecto. En otras palabras, si me conoces en persona o mensaje SIEMPRE TE DARE MI PITCHEO Y UNA HISTORIA para animarte a sumarse a Sol por la educación y Ludodiin. Un ejemplo reciente fue en el concierto de música coreana Kim Hyun en el Teatro metropolitano logrando lentamente el interés de un fan @vidalialone en mi proyecto y los datos curiosos. Eso un resultado de la capacitación de Miss Solecito cuando hay talleres como este. Finalmente, si quieres aprender sobre Emprendimiento social y las características de ENAMORARTE DEL PROBLEMA, NO DE LA SOLUCIÓN acércate a él,(visita sus redes sociales para la inscripción@ipumita @candyfg @nancynsalazar @rodrigo.campillo @danygonzalezv @adan.avelar.islas y muchas personas que sin saberlo su experiencia está en mi recorrido de 3 años dejando el mundo en mejores condiciones para crear CONCIENCIA y espacios inclusivos y accesible para una educacion inclusiva y un trabajo digno.
Sol por la educación y Ludo diin/ MarySolSol por la EducaciónDiego es el tipo de personas que le hacen falta a este mundo, alguien entregado, apasionado y que de verdad busca hacer un cambio y no ser uno mas del montón solo por cobrar. En mi tiempo de conocer a Diego, el ha liderado iniciativas de las mas grandes que jamás haya visto México, ha entregado una calidad que nunca se había visto nunca antes, gracias a Diego y a su increíble equipo de estrellas. Tiene un amplio conocimiento en el área de emprendimiento tecnológico asi como también un increíble carisma y profesionalismo que lo hacen destacar a donde sea que vaya. Además de haber impactado a miles de personas en todo México (me atrevería a pensar que en todo el mundo) es una persona que lucha por lo que es correcto y es la voz de quienes no la tienen para hablar por si mismos. He trabajado con el en dichas iniciativas que mencione como lo fue el Hackathon Nacional Redux en el cual el fue mi proveedor, así como también he sido proveedor de el y siempre me ha tratado a mi y a los demás con un profesionalismo y atención que no se ven a menudo. Sin duda recomiendo a Diego para cualquier reto que el se proponga pues se que contra viento o marea, dará lo mejor de si.
Victor CalzadillasCommunity Builder at Startup Chihuahua · Startup Chihuahua
Diseñó y construyó CAVA Soft: entrega de beta funcional de gestión de cavas para socios y establecimientos en H1 2025
Key results and actions: 1. BTEM Training organization: ran a free workshop previously known as STARTUP Training, aimed at students interested in applying for the Entrepreneurial Talent Scholarship at Tecnológico de Monterrey. 2. Full support for entrepreneurs: provided personalized guidance and advice to participants from entrepreneurship experts, helping them strengthen their business ideas. 3. Fostering an entrepreneurial mindset: promoted innovation and business skill development among attendees, adapting the workshop to each participant's individual needs. 4. Organizing team experience: the organizing team, with extensive experience in logistics planning and methodology design, successfully managed strategic partnerships and promoted the workshop, benefiting the entrepreneurial community. 5. Contribution to the community: worked to strengthen and recognize entrepreneurial talent across the country, involving academics and entrepreneurs in related competitions and activities. 6. Facilitation and hosting: served as master of ceremonies and facilitator throughout the project, ensuring every stage ran effectively.
Soporten Emprendedores became the Substack newsletter "Haz que Pase" (Make It Happen), now the main editorial vehicle of Diego Maury's brand. This platform shares resources, experiences, and lessons for the entrepreneurial community. The current details of the project live in "Substack - Haz que Pase."
Edición 2022 del HEINEKEN Green Challenge, con eficiencia energética como temática central. Última edición operada por Diego. Sin artefacto externo de cifras a la fecha.
Key results and actions: 1. Organization and Production: I've been a key part of the organizing and producing team for various national and international calls and initiatives, ensuring meticulous logistics planning and effective methodology design. 2. Partnership Management: I've established and strategically managed valuable partnerships that strengthened the reach and impact of the initiatives. 3. Promotion and Content: I actively promoted the calls, creating high-value content that attracted interested participants. 4. Facilitation and Emceeing: I served as emcee and facilitator across every stage of the project, guiding participants through the process. 5. Fostering Entrepreneurial Talent: I contributed significantly to the growth of the entrepreneurial community, supporting everyone from students with innovative ideas to tech-based projects at different development levels (TRLs). 6. BTEM Training: I took part in running the BTEM Training workshop, providing comprehensive support to students interested in the Entrepreneurial Talent Scholarship, helping them consolidate their ideas and maximize their chances of success.
Brought Daikin into the ecosystem and translated its industrial need into an open innovation challenge for LATAM HVAC startups.
For three years I led REDUX, a training program for sustainable entrepreneurs that adapted to virtual delivery during the pandemic, training 200+ people. Five editions took place (2020-2022) in collaboration with INCmty. The methodology was included in Tecnológico de Monterrey's official directory; the director of Entrepreneurship recognized it as a contribution from the youngest author in the directory. Strategic alliances were established between government, private sector, and educational institutions, beating registration and impact targets every year. REDUX Energy is the edition focused on energy efficiency.
I produced this Tec program in 2022: logistics, methodology, alliances, and in-room facilitation. No impact figure on record yet.
Key results and actions: 1. Workshop organization: Ran the BTEM Training workshop, formerly known as STARTUP Training, aimed at students interested in Tecnológico de Monterrey's Entrepreneurial Talent Scholarship. 2. Full support: Provided personalized guidance and advising to participants, helping them consolidate their entrepreneurial ideas. 3. Resources and tools: Provided resources and tools to strengthen participants' business ideas, increasing their odds of success in the scholarship application. 4. Promoting entrepreneurial talent: Promoted innovation and entrepreneurship in the community, recognizing entrepreneurial talent at the national and international level. 5. Partnership facilitation: Managed strategic partnerships and promoted the call for applications, creating high-value content for participants. 6. Community impact: Contributed to the growth and development of the entrepreneurial community, encouraging active participation from academics and entrepreneurs in competitions.
For three years I led REDUX, a bootcamp to train entrepreneurs committed to sustainability that pivoted quickly to a virtual format during the pandemic, training 200+ people. Five editions ran (2020-2022) alongside INCmty. The methodology was included in Tecnológico de Monterrey's official program directory; the Director of Entrepreneurship recognized it as the youngest author's contribution in the directory. I built strategic partnerships with government, the private sector, and educational institutions, beating registration and impact targets every year. REDUX Agro is the edition focused on sustainable agriculture.
I designed and facilitated the free workshop that prepares Tec's Entrepreneurial Talent Scholarship applicants ahead of the call.
Director nacional de innovación y emprendimiento: superar metas de registros con 504 postulantes en 2021
I ran the call for those who already had a working prototype (TRL 3-8): university students and researchers. It grew 26% in one year.
Led the call for applications at the mature end of the funnel: early-stage startups. Grew 35% in a year, and the winner raised $1 million.
### Key results and actions 1. HackSureste, founded in 2018, an organization dedicated to technology innovation and entrepreneurship in Mexico. 2. Management of open innovation projects and industry partnerships. 3. Events in collaboration with universities; HackSureste established itself as one of the reference hackathons of the southeast (Mérida and Ciudad del Carmen). 4. Partnerships with government, private sector, and universities. 5. ideaLab (HackSureste extension): program to foster innovation in sustainable projects, with training, workshops, mentorships, and networking. 6. Promotion of sustainable entrepreneurship and responsible environmental practices.
The only Ibero-American initiative in the volunteer portfolio. Diego represented Mexico in the Softlanding - Iberoamérica Expande program, FIJE's platform for the international expansion of affiliated companies, adding an international layer to his regional (COPARMEX, HackSureste) and national (Tec de Monterrey) track record.
During my time at INCmty, as National Program Director, Innovation & Entrepreneurship (call design and operation), I built strategic partnerships with government and the private sector, designed and ran calls tailored to different entrepreneurship stages, and coordinated the INC B-Challenge virtual bootcamp, which offered tools and opportunities for entrepreneurs. A prize pool was offered for the best pitches ($80,000.00 MXN: figure pending verification, not to be published without backing), fostering a support ecosystem among founders and driving participants' continued growth.
### Key results and actions 1. HackSureste, founded in 2018, drives technology innovation and entrepreneurship in Mexico. 2. Managed open innovation projects and industry collaborations. 3. Events run in partnership with universities, positioning HackSureste as one of the leading hackathons in southeastern Mexico (editions in Mérida and Ciudad del Carmen). 4. HackSureste WIRE (an extension of HackSureste, with RushFrame): free online talks and workshops on entrepreneurship, technology, and innovation.
I designed and ran the program in three stages: workshop, intensive camp, and acceleration. 23 teams reached BrainCamp, 6 made it to the acceleration phase.
Ran editions in Mérida and Ciudad del Carmen, bringing together students from six states (~250 participants per edition) and building skills in technology, business, and marketing. Built partnerships with government, the private sector, and universities, hitting registration and impact targets and strengthening the regional innovation ecosystem.
### Key results and actions at HackSureste 2019: 1. Organized the hackathon within 'INGENIERÍA E INNOVACIÓN WEEKS 2019,' bringing together students from 6 states with ~250 participants. 2. Developed skills in technology, business, and marketing, with expert mentorship. 3. Partnerships with universities and organizations like Universidad Modelo and CETIEM. 4. Challenges in Artificial Intelligence, Fintech, Big Data, and Hacking. 5. Documented the event with video and photo galleries.
During my tenure at HackSureste, it established itself as one of southeastern Mexico's leading hackathons, with participation from students across six states (~250 participants per edition). I orchestrated events in collaboration with universities to foster innovation and technology adoption. Thanks to alliances with government and the private sector, registration and impact goals were met, strengthening the regional innovation ecosystem.
Diego joined COPARMEX as an entrepreneur and turned it into his second business education school. His outreach work in Mérida, including a networking event alongside INCmty, put him on the radar that led to his role as ambassador and later national director of the HEINEKEN Green Challenge.
Key results and actions: 1. Brought together 400 young entrepreneurs: convened 400 students from 20 different universities to discuss youth entrepreneurship challenges. 2. Digital registration system: implemented a registration system through Eventbrite to efficiently manage sign-ups. 3. Attendance tracking: ran manual attendance tracking during the event to ensure active participation. 4. Organized workshops and talks: ran workshops, training sessions, and talks, both in-person and online, using live-streaming technology. 5. Logistics and coordination: as general coordinator, planned and executed every activity, juggling multiple roles including facilitator, executive producer, and mentor. 6. Effective communication strategy: promoted the event door-to-door at each university, filling the event despite outreach challenges. 7. Overcame challenges: managed the varied interests of stakeholders involved and secured a suitable venue for the event, contributing to its success. 8. Impact on youth entrepreneurship: the event set an important precedent in youth entrepreneurship at the international level.
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